Our Mission:

At EyeLine Golf, we are passionate players who create training aids to help you experience the fun of improvement in the pursuit of your personal best. At the end of the 2020-2021 season, we were excited to have 15 of the top 20 players in the world OWGR choose to use one of our tools in their daily practice!

Our Story:

CEO Sam Froggatte grew up in Kansas as the only boy in his family with 3 older sisters. That explains a lot! He started developing his passion for the game of golf in his early teenage years where he did anything and everything he could to get close to the golf course and have a chance to play. This included caddying at the Broadmoor in high school and being on the course watering crew. He was on his high school golf team and attended CU on an Evans Golf Scholarship.

Sam started his business career in 1974 with IBM as a sales rep. He was with IBM for 12 years before moving on to become an Independent Sales Rep in the golf industry for the next 15 years.

Devoted Teamwork

Sam and his oldest son, Grant, founded EyeLine Golf in 2002 with one product, the Putting Alignment System which was created and designed by Sam. In EyeLine’s early years the business was run out of Sam’s basement and garage with the whole family (including Grandma!) chipping in to build and ship the products.

Sam’s passion for innovation and people, paired with Grant’s vision for design and marketing make a powerful team. Over the years, the EyeLine product line has grown to over 50 products, marketed & distributed globally.

Great People

We have worked with some of the top golf instructors in the world to develop putting aids, so golfers can experience rapid improvement as they pursue their personal best.

There is so much value in collaboration and teamwork. Every person has a unique perspective that can help others.

EyeLine Golf is headquartered in beautiful Colorado.


Phone: 970.353.0393
Email: contact@eyelinegolf.com

Mon - Fri, 8:30am - 5:00pm